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Google Ads

Google Ads Toolkit

Google Ads Toolkit cover

About this toolkit

A complete Google Ads analysis system built by expert practitioners. Covers every discipline — search terms, PMax channel mix, Shopping feeds, YouTube, Demand Gen, bidding strategies, budget allocation, creative evaluation, and local campaigns. Every recommendation is calibrated to your account's maturity level, from nascent accounts to advanced setups. Produces actionable outputs including Google Ads Editor-ready CSVs, not just reports.

Skills in this toolkit

27 skills
Configuration

Account Conventions

Centralize and standardize Google Ads account metadata to power automated analysis and reporting across your entire toolkit.

#google-ads#account-setup#maturity-assessment
3,102 installs
Methodology

Account Maturity Methodology

Ensure Google Ads recommendations are perfectly tailored to an account's actual data volume and technical sophistication.

#google-ads#maturity-assessment#account-sophistication
3,086 installs
Action

Analyze Demand Gen

Action skill that analyzes Demand Gen campaigns in Google Ads. Evaluates performance by placement, audience, and creative format. For lead gen accounts, assesses lead quality. Analyzes cross-channel impact and increme...

#google-ads#analyze-demand#demand-gen
3,101 installs
Action

Analyze Landing Pages

Improve Quality Scores and ad relevance by identifying content gaps between your keywords and landing pages.

#google-ads#quality-score-optimization#keyword-alignment
3,681 installs
Action

Analyze PMax

Decompose PMax spend across 8 channels and audit asset performance to optimize campaign efficiency.

#google-ads#pmax-audit#channel-breakdown
3,091 installs
Action

Analyze Shopping

Optimize Shopping performance by automatically classifying products into performance tiers and identifying feed improvement opportunities.

#google-ads#shopping-ads#product-performance
3,082 installs
Action

Analyze YouTube

Optimize video ad performance and funnel strategy with data-driven insights from Google Ads.

#google-ads#video-performance#asset-evaluation
3,339 installs
Action

Google Ads Bidding Audit

Ensure your Google Ads campaigns use the most effective bidding strategies and realistic targets to maximize ROI.

#google-ads#smart-bidding#bidding-migration
3,090 installs
Action

Audit Creative

Improve campaign ROI by systematically auditing ad assets and generating data-driven creative refresh plans.

#google-ads#audit-creative#pmax-audit
3,161 installs
Action

Audit Local

Optimize local ad spend and drive more store visits by identifying gaps in GBP integration and location targeting.

#google-ads#gbp-integration#location-targeting
3,109 installs
Action

Google Ads Audit Settings

Ensure Google Ads accounts follow best practices for tracking, compliance, and campaign configuration with automated settings audits.

#google-ads#conversion-tracking#privacy-compliance
3,099 installs
Methodology

Google Ads Bidding Methodology

Standardize bidding strategy selection with a framework calibrated for account maturity and data reliability.

#google-ads#smart-bidding#bidding-strategy
3,084 installs
Methodology

Google Ads Budget Methodology

Establish a data-driven foundation for reallocating Google Ads spend to the most efficient marginal opportunities.

#google-ads#budget-optimization#marginal-efficiency
3,083 installs
Methodology

Google Ads Campaign Diagnostics Methodology

Systematically identify why Google Ads campaigns are underperforming before making costly optimization mistakes.

#google-ads#performance-decomposition#attribution-diagnostics
3,083 installs
Methodology

Google Ads Creative Methodology

Standardize your ad creative audits with a data-driven methodology for RSA, PMax, and video assets.

#google-ads#audit-creative#asset-evaluation
3,097 installs
Methodology

Google Ads Demand Gen Methodology

Standardize your Demand Gen analysis with proven frameworks for audience expansion, creative strategy, and lead quality tracking.

#google-ads#demand-gen#audience-segmentation
3,083 installs
Orchestration

Google Ads Review

Streamline recurring Google Ads audits by automatically routing accounts to specialized analysis skills based on their specific configuration.

#google-ads#ads-review#call-google
3,105 installs
Action

Investigate Campaign

Action skill that performs systematic root cause diagnosis for underperforming Google Ads campaigns. Walks through the diagnostic tree (measurement, auction, targeting, creative, landing page, budget, bidding, externa...

#google-ads#investigate-campaign#investigate
3,140 installs
Methodology

Google Ads Local Methodology

Standardize local advertising audits with a proven framework for location targeting, conversion tracking, and campaign selection.

#google-ads#location-targeting#gbp-integration
3,097 installs
Action

Mine Search Terms

Automate the tedious process of mining search terms and generating Google Ads Editor-ready negative keyword lists.

#google-ads#search-term-analysis#negative-keywords
3,158 installs
Action

Optimize Budgets

Maximize Google Ads ROI by reallocating budget from diminishing-return campaigns to high-efficiency, budget-constrained ones.

#google-ads#budget-optimization#reallocation-modeling
3,106 installs
Action

Performance Analysis

Automate weekly or monthly Google Ads performance reporting with standardized dashboards and trend flagging.

#google-ads#gaql-queries#analyze
3,146 installs
Methodology

PMax Methodology

Standardize your Performance Max audits with a proven 8-channel breakdown and asset scoring methodology.

#google-ads#pmax-audit#channel-breakdown
3,084 installs
Methodology

Search Term Methodology

Standardize search term management to eliminate wasted spend and scale high-performing keywords with a proven methodology.

#google-ads#negative-keywords#search-term-analysis
3,174 installs
Methodology

Google Ads Settings Methodology

Ensure Google Ads accounts are configured correctly to prevent budget waste and data corruption.

#google-ads#ads-review#conversion-tracking
3,083 installs
Methodology

Shopping Methodology

Standardize Shopping campaign audits with a proven methodology for feed optimization and product performance classification.

#google-ads#shopping-ads#pmax-audit
3,080 installs
Methodology

YouTube Methodology

Standardize YouTube campaign analysis and strategy with a comprehensive full-funnel methodology.

#google-ads#full-funnel-marketing#audience-segmentation
3,173 installs

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