Account Conventions
Centralize and standardize Google Ads account metadata to power automated analysis and reporting across your entire toolkit.

A complete Google Ads analysis system built by expert practitioners. Covers every discipline — search terms, PMax channel mix, Shopping feeds, YouTube, Demand Gen, bidding strategies, budget allocation, creative evaluation, and local campaigns. Every recommendation is calibrated to your account's maturity level, from nascent accounts to advanced setups. Produces actionable outputs including Google Ads Editor-ready CSVs, not just reports.
Centralize and standardize Google Ads account metadata to power automated analysis and reporting across your entire toolkit.
Ensure Google Ads recommendations are perfectly tailored to an account's actual data volume and technical sophistication.
Action skill that analyzes Demand Gen campaigns in Google Ads. Evaluates performance by placement, audience, and creative format. For lead gen accounts, assesses lead quality. Analyzes cross-channel impact and increme...
Improve Quality Scores and ad relevance by identifying content gaps between your keywords and landing pages.
Decompose PMax spend across 8 channels and audit asset performance to optimize campaign efficiency.
Optimize Shopping performance by automatically classifying products into performance tiers and identifying feed improvement opportunities.
Optimize video ad performance and funnel strategy with data-driven insights from Google Ads.
Ensure your Google Ads campaigns use the most effective bidding strategies and realistic targets to maximize ROI.
Improve campaign ROI by systematically auditing ad assets and generating data-driven creative refresh plans.
Optimize local ad spend and drive more store visits by identifying gaps in GBP integration and location targeting.
Ensure Google Ads accounts follow best practices for tracking, compliance, and campaign configuration with automated settings audits.
Standardize bidding strategy selection with a framework calibrated for account maturity and data reliability.
Establish a data-driven foundation for reallocating Google Ads spend to the most efficient marginal opportunities.
Systematically identify why Google Ads campaigns are underperforming before making costly optimization mistakes.
Standardize your ad creative audits with a data-driven methodology for RSA, PMax, and video assets.
Standardize your Demand Gen analysis with proven frameworks for audience expansion, creative strategy, and lead quality tracking.
Streamline recurring Google Ads audits by automatically routing accounts to specialized analysis skills based on their specific configuration.
Action skill that performs systematic root cause diagnosis for underperforming Google Ads campaigns. Walks through the diagnostic tree (measurement, auction, targeting, creative, landing page, budget, bidding, externa...
Standardize local advertising audits with a proven framework for location targeting, conversion tracking, and campaign selection.
Automate the tedious process of mining search terms and generating Google Ads Editor-ready negative keyword lists.
Maximize Google Ads ROI by reallocating budget from diminishing-return campaigns to high-efficiency, budget-constrained ones.
Automate weekly or monthly Google Ads performance reporting with standardized dashboards and trend flagging.
Standardize your Performance Max audits with a proven 8-channel breakdown and asset scoring methodology.
Standardize search term management to eliminate wasted spend and scale high-performing keywords with a proven methodology.
Ensure Google Ads accounts are configured correctly to prevent budget waste and data corruption.
Standardize Shopping campaign audits with a proven methodology for feed optimization and product performance classification.
Standardize YouTube campaign analysis and strategy with a comprehensive full-funnel methodology.