📊Investigate Campaign

What it does

Action skill that performs systematic root cause diagnosis for underperforming Google Ads campaigns. Walks through the diagnostic tree (measurement, auction, targeting, creative, landing page, budget, bidding, external), decomposes performance by funnel stage, checks attribution, and produces diagnostic reports with resolution action plans. Loads campaign-diagnostics-methodology as its analytical foundation. Use when a campaign is underperforming, when CPA/ROAS has degraded, when investigating a sudden performance drop, or when trying to understand why a campaign isn't working. Do NOT use for routine WoW performance metrics (use performance-analysis) or bidding strategy assessment across all campaigns (use audit-bidding).

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