Brand UsageGuidelines

Logo

Use the logo with clear space and sufficient contrast. Available in dark and light variants, gradient or flat.

Primary logo

The Viktor wordmark is our primary logo and should be used in most applications. Its bold, distinctive form makes it the most recognizable expression of the brand.

LogoLight

LogoDark

LogoDarkFlat

Secondary logo

The Viktor.com lockup is a secondary logo used in applications where added clarity or direct navigation is important.

It is most effective in digital advertising, out-of-home, and campaign environments where driving recognition and traffic to the website is a priority.

LogoLight

LogoDark

LogoDarkFlat

Avatar

The Viktor avatar — not the logo. Use it where the wordmark won't fit: a messaging-app profile, a favicon, an app icon. Avatar and wordmark are never paired — pick one or the other based on context.

Download avatar (PNG)

AvatarLight

AvatarDark

Messaging-app profile pictures.

Favicon and OS app icon.

Anywhere the wordmark would be unintelligible.

Don't

Don't place next to or pair with the wordmark.

Don't call this the logo — it's the avatar.

Don't recolor, outline, or add effects.

Don't distort, rotate, or crop the shape.

Colours

Viktor's palette runs from warm peach through lilac and violet into deep navy. Soft-black and white anchor it; the radial gradient ties them together.

SolidPeach

#FFBD9E

SolidLilac

#947FFF

SolidViolet

#6748FD

SolidNavy

#150079

GradientRadial

#FFBD9E#947FFF#6748FD#150079

GradientBlur + Blend mode

#B3A3FF#FFCCB5#FFF5AC#150079

SolidSoft-black

#1B182A

SolidWhite

#FFFFFF

Typography

Font styles, weights, and how to apply Viktor's typography in design.

Ulm Grotesk Bold

DisplayHeadlinesSubheads

Gellix Medium

Body text

Tone of voice

Write like Viktor: direct, capable, and human. Not a chatbot. An AI employee.

What Viktor is

An AI employee with his own computer. He lives in Slack, connects to your tools, and does real work.

A persistent agent that remembers context, learns over time, and acts proactively.

The most capable colleague on your team: research, reports, code, workflows, dashboards.

Built for teams. Connects to 3,200+ tools via browser and native APIs.

Human-in-the-loop: Viktor proposes, the human decides.

What Viktor is not

Not a chatbot. Viktor does not just answer questions. He actually does the work.

Not a simple automation tool. He thinks, plans, and adapts with full reasoning.

Not autonomous without oversight. Every significant action requires approval.

Not a replacement for people. He augments your team's capabilities.

Not "AI-powered X". Viktor is the AI employee, not a feature inside something else.

Mockup Generator

Make your own send-ready Slack mockup in seconds. Pick a template, edit any text in place, choose a brand backdrop, and export at 2× retina for posts, decks, and ads. No design tool needed.

Open the generator