📈Google Ads Bidding Audit

What it does

Action skill that evaluates bidding strategies across all campaigns in a Google Ads account. Assesses strategy-fit based on account maturity and conversion volume, evaluates target aggressiveness, identifies learning period issues, spots portfolio opportunities, and generates migration plans. Loads bidding-methodology as its analytical foundation. Use when auditing bidding strategies, evaluating if targets are appropriate, planning bidding migrations, or reviewing Smart Bidding performance. Do NOT use for diagnosing why a specific campaign is underperforming (use investigate-campaign) or routine performance metrics (use performance-analysis).

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