Viktor
Meta Ads Toolkit
Meta AdsMethodology

Meta Ads Measurement Methodology

v1.0.0 · 3,191 installs · Part of the Meta Ads Toolkit

What it does

Measurement and attribution framework for Meta Ads. Covers attribution windows, Conversions API (CAPI) setup and deduplication, UTM strategies, third-party attribution tools (Triple Whale, Northbeam, Hyros), MER methodology, and incrementality testing. Referenced by audit-measurement action skill.

How this skill is used

This is a reference skill. You do not trigger it directly: the action skills in the Meta Ads Toolkit load it automatically to calibrate their analysis and recommendations.

Skill tags

#meta-ads#attribution-windows#conversions-api#third-party-attribution

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