📱Account Conventions

What it does

Configuration engine for the Meta Ads Analysis Toolkit. Defines account identities, pixel/CAPI setup, KPI targets, flag thresholds, naming conventions, and business models. Every other skill in the toolkit reads from this configuration. Use when setting up the toolkit for a new brand, agency, or client, or when account details change. Works for both single-brand media buyers and multi-client agencies.

How this skill is used

This is a reference skill. You do not trigger it directly: the action skills in the Meta Ads Toolkit load it automatically to calibrate their analysis and recommendations.

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