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How a 9-figure brand hired an AI employee for 5 roles at once

True Classic, a nine-figure DTC apparel brand, onboarded Viktor like a new hire. Five teams now hand him work in Slack. Watch the 4-minute film.

Ben D.

CEO, True Classic

“I introduced him to everybody as if he was our latest employee.”

Ben D.

CEO, True Classic

5 teams

work with Viktor, from leadership to wholesale

<1 hr

competitor research before: 5 days

2 min

pallet plan before: 3 to 4 hours

11,000

images audited for usage rights

01True Classic

See how True Classic's team works with Viktor in Slack

True Classic hired Viktor in March. Here's how their team works with him in Slack, and what they've built together.

“I introduced him to everybody as if he was our latest employee.”

Ben D.

CEO, True Classic

02Merchandising

Competitor research in under an hour

Cindel sends Viktor a list of sites. He sends back one sheet with pricing, specs and fabrication.

Measure
Before
Now
Competitor research
5 days
Under an hour
“It used to take me five days, now I can do it in less than an hour.”

Cindel C.

Associate Merchandiser

03Creative operations

Usage rights checked across 11,000 images

Viktor audits every image on the site, flags what can’t run and crops Juan’s selects.

11,000 images, one sheet
“It was 11,000 images, and Viktor made it so easy.”

Juan E.

Associate Manager, Creative Operations

04Wholesale planning

A full pallet plan in two minutes

Tilahun shares store quantities. Viktor works out trays, SKUs and supplies, ready for the supplier.

Measure
Before
Now
Pallet plan
3 to 4 hours
2 minutes
“It’s just a lifesaver and time saver.”

Tilahun A.

Wholesale Planning Manager

05Wholesale planning

Late shipments caught before the roadshow

Viktor tracks every roadshow order in a live report. When one got stuck at port, he mapped an overnight transfer and tagged ops.

06Brand marketing

Creator performance in one dashboard

Natalie's dashboard pulls creator posts from every platform into one place, so the team can review, decide and request rights.

“I can build everything into one place.”

Natalie F.

Senior Director, Brand Marketing

07

The CEO asked Viktor to become him

Ben D., CEO of True Classic

Ben had Viktor learn from everything he'd written in Slack, so it answers for him when he's tagged. Then he did the same for the chairman.

“He’s right there. He has full context.”

Ben D.

CEO, True Classic

08True Classic

He joins your Slack or Teams, learns how your team works and picks up the busywork.

More time for bigger projects
“Viktor will actually give me a recap in the morning.”

Tilahun A.

Wholesale Planning Manager

“If you’re already a Slack company like we are, just put it on Slack, and you will see for yourself.”

Ben D.

CEO, True Classic

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