White Label AI Platforms for Agencies: How to Choose

The white label AI platforms an agency should pick are Viktor, the AI employee who’s the default hire for running the agency’s own client work, though he isn’t sold as a white-label product, and, for resale, Stammer.ai and BotPenguin for chatbots, Autocalls and Trillet for voice AI, and Salesforge and Smartlead for sales outreach.

Side by side: Viktor does the agency’s own client work, no resale fee, agency-branded output. Stammer.ai: $99 a month, full rebrand, client wallets the agency prices. BotPenguin: from $600 a year, logo and domain, agency keeps client fees. Autocalls: $419 a month, full rebrand, billed through the agency’s Stripe. Trillet: $99 or $299 a month, minute markup. Salesforge: free program, custom domain, Stripe client plans, 20% cut. Smartlead: $94 plus $29 per client, branded login.

Run three checks before signing with any vendor. The first is the pricing model: a fixed platform fee, a per-client fee, or usage billed per message or minute. The second is branding depth: how far the vendor’s name disappears. The third is client billing: whether the platform invoices clients for the agency or leaves the agency to rebill usage itself.

What a white label AI platform is

BotPenguin’s partner pricing page says BotPenguin is “invisible across every client-facing screen, email, login page, and help document” (BotPenguin). That is full white labeling: the client logs in on the agency’s domain, sees the agency’s dashboard, and gets emails from the agency.

A white label AI platform is software the agency rebrands, prices and resells as its own product.

Full white label covers three things: a custom domain, a rebranded dashboard, and no vendor name anywhere a client can see it. Anything short of that is partial branding, and the gap shows up in client conversations.

Full white label vs partial branding

Branding depth runs from a logo swap at one end to a fully invisible vendor at the other. The vendors below sit at different points:

• Logo and colours only: Trillet’s Studio plan covers white-label branding of logo, name and colours, while custom domain and minute markup sit on the Agency plan (Trillet).
• Custom domain: Stammer.ai documents custom domain setup that can take up to 24 hours, plus styled signup and login pages (Stammer.ai docs).
• Branded emails: BotPenguin lists “Branded Emails: Included” on all four partner tiers (BotPenguin), and Chatbase removes its name from emails only with its white-label add-on (Chatbase docs).
• Vendor name in footers: CustomGPT.ai removes “Powered by CustomGPT.ai” only on Premium and Enterprise (CustomGPT.ai), and Voiceflow lets Business plan customers disable its branding (Voiceflow docs).
• Vendor name in the dashboard: Retell AI says its dashboard is not rebranded, so agencies build a client portal on the API or use a partner tool (Retell AI).

Ask each vendor for a screenshot of the client login, a sample client email and the widget footer before a trial ends.

White label AI platforms compared by use case

Stammer.ai, BotPenguin, Botpress, MirrorFly, Retell AI, Autocalls, Trillet, Salesforge, Smartlead and Woodpecker all publish a white-label or reseller offer on their own pages. Viktor sits in the first row as the AI employee the agency hires, with no resale offer. The table uses each vendor’s own published figures and units, pricing checked November 2026:

Treat every “Not stated” cell as a question for the vendor’s sales team before signing.

Chatbot platforms

Stammer.ai is the strongest fit for an agency reselling chatbots to many small clients. Pro (White Label) starts at $99 a month and includes unlimited client sub-accounts, with usage “Resold at your own prices” (Stammer.ai docs). Extra chat or voice bots cost $10 a month each on the pricing page, though the docs list voice bots at $50 a month for 10, a conflict to settle with Stammer.

BotPenguin fits agencies that want the deepest branding on an annual contract. Its FAQ says “BotPenguin charges the annual platform fee only,” and partners keep all client subscription, onboarding and service fees (BotPenguin). A BotPenguin blog says the program “starts at $1,500 per year” (BotPenguin blog), which conflicts with the $600 Pebble figure.

MirrorFly still advertises white label on its own pages: “Launch your platform with your brand name, logo, and design. Users see only you, not your provider” (MirrorFly). Its pricing page is titled “MirrorFly Custom Pricing, Lifetime Licensing,” and its FAQ says it offers no free trial (MirrorFly pricing). MirrorFly suits agencies that want to own a licence and self-host, not ones that want monthly self-serve billing.

Konverso still lists “+ White Label AI Agents” in its site navigation (Konverso). EasyVista announced the acquisition of Konverso on July 2, 2026 (EasyVista newsroom), and no retrieved page says whether the white-label offer continues. Its Enterprise and Premium plans are “Talk to Sales” (Konverso pricing). Confirm the offer in writing before building a client on Konverso.

Botpress suits agencies with technical staff: Plus includes whitelabel webchat that will “Remove Botpress branding from your chat widget” (Botpress). Kommunicate shows no white-label language on its pricing page, so leave it off a resale shortlist.

Voice AI and AI receptionist platforms

Retell AI fits agencies that want usage-only billing and are willing to build their own client portal. Pay as you go runs $0.07 to $0.31 a minute, with $10 in free credits and 20 concurrent calls included (Retell pricing; pricing checked November 2026). Retell’s own breakdown is $0.055 for voice infrastructure, $0.04 for GPT 5.1, $0.015 for a platform voice and $0.015 for a Retell US number, or $0.125 a minute before add-ons (Retell learn page).

Retell’s telephony works three ways:

• Retell numbers: $2.00 a month, with telephony at $0.015 a minute on listed Twilio and Telnyx countries (Retell pricing).
• Twilio: connect a Twilio number through elastic SIP trunking, then import it into Retell (Retell docs).
• Own SIP trunk: point the trunk’s origination URI to sip:sip.retellai.com, with “No Charge for Sip Trunking/Custom Telephony” on Retell’s side (Retell guide, pricing).

On branding, callers hear the agent name, voice and greeting the agency sets, and a white-label token hides “Powered by Retell” on the web widget (Retell use case). Branded caller ID on US numbers costs +$0.10 per outbound call (Retell pricing).

Retell’s docs say there is no API to create or switch workspaces, so each client workspace is set up by hand (Retell docs).

Autocalls fits agencies that want full branding and a predictable fixed fee. Agency White Label is $419 a month with 3,500 minutes, 1,000 parallel calls and unlimited client sub-accounts, and the page states no revenue share and no setup fee (Autocalls).

The same pricing block also prints “$355$419 /month” without explaining $355.

Trillet fits agencies starting small. Studio is $99 a month with 1,000 minutes and up to 3 workspaces; Agency is $299 a month with unlimited workspaces (Trillet). Trillet dates these prices “As of September 2026” (Trillet blog).

Synthflow removed in-product reselling on September 15, 2026, and no longer bills subaccounts (Synthflow docs). White-labeling is an add-on at $2,000 a month and is included in Enterprise (Synthflow; pricing checked November 2026), so it now fits large contracts rather than agencies testing one client.

Sales and lead generation platforms

Salesforge fits agencies that want no upfront fee. The Whitelabel program has no license, setup or maintenance fee, the agency keeps 80% of every client subscription, and the 20% share is calculated off the retail price (Salesforge blog, updated Jul 31, 2026). Clients log in at app.youragency.com and see the agency’s logo, colour scheme, support email and pricing plans.

Salesforge lists three limits on the same page: Warmforge is not included, Stripe is the only payment processor, and onboarding requires a sales call (Salesforge blog).

For lead qualification, Agent Frank “works 24/7 to find and qualify leads based on your criteria” (Salesforge), runs in Auto-pilot or Co-pilot mode (directory), and is shown at $499 a month with access only after a demo (pricing; pricing checked November 2026).

Pro and Growth include sentiment analysis that tags each reply thread.

Smartlead fits agencies already running cold email at volume. Whitelabeling is an add-on at $29 a month per client workspace from Pro onward, and Unlimited Prime includes 3 client workspaces (Smartlead pricing).

Instantly offers white-label client access on its Hyper Growth and Light Speed plans (Instantly help center), listed at $97 and $358 a month on its agency pricing blog. Woodpecker prices white label per active client, but its help center says $5 a month while its billing page gives a $27 base for one client. lemlist says it “has no equivalent white-label client portal” (lemlist).

How agencies price and bill white label AI to clients

Agencies use two models. Under markup, the agency pays wholesale and sets its own client price: Stammer.ai lets clients pay the agency through a Sub-Account Wallet (Stammer.ai). Under revenue share, the vendor takes a cut of what the client pays: Salesforge keeps 20% (Salesforge).

Retainer benchmarks for AI chatbots and voice receptionists come almost entirely from vendors. The one independent survey retrieved, SparkToro’s 2025 State of Digital Agencies (376 respondents, fieldwork 5 September to 31 October 2025), found 49% of digital agencies have an average monthly retainer between $1,000 and $5,000 (SparkToro). That figure covers agencies generally, not AI services.

Margin claims deserve the same caution. Centricall, itself a vendor, writes that vendors commonly claim 60 to 85 percent margins, but “those figures come from companies selling reseller programs and no independent research supports them” (Centricall).

Fixed costs land before any client pays. Hidden fees usually sit in these places:

• Concurrency: Retell charges $8 per concurrent call per month after the first 20 (Retell).
• Telephony markup: HighLevel applies a fixed 5% markup on A2P registration, SMS carrier fees and other phone charges at the sub-account level when rebilling is on (HighLevel).
• Plan gates on rebilling: HighLevel requires the $497 a month plan to rebill AI Employee usage (HighLevel).
• Compliance add-ons: Vapi lists HIPAA compliance at $2,000 a month and extra organizations at $20 per organization per month (Vapi).
• Trial burn: a new Stammer.ai trial client gets 50 message credits “which are deducted from your agency pool” (Stammer.ai docs).
• Expiring usage: Synthflow’s US terms say unused Usage Volume expires at the end of the billing period with no refund (Synthflow).
• Burst pricing: ElevenAgents charges excess calls above concurrency at double the standard rate (ElevenLabs).

Ask every vendor for its rate sheet for concurrency, phone numbers, SMS and compliance add-ons before setting a client price.

A worked margin example

The example below is an illustration, not a benchmark. Stammer.ai is used because it publishes both a white-label fee and per-minute rates, and the client price and minute volume are placeholders for the agency’s own numbers.

Three caveats apply. Stammer lists its per-minute rates as general platform rates rather than under Pro, Pro publishes no included usage allowance, and the GPT-4.1 rate differs between the pricing page ($0.16 a minute) and the docs ($0.2 a minute). Replace the 500 minutes and $300 with the client’s real call log and the price already quoted.

Build or white label: when each makes sense

Gartner estimates put a low-end generative AI API deployment at $100,000 to $200,000 upfront plus up to $550 per user per year, as reported by ZDNet. Gartner’s 2026 GenAI Hype Cycle adds that through 2028, at least 50% of GenAI projects will overrun their budgets (Gartner).

Buying also carries better odds. MIT NANDA research found purchased tools and vendor partnerships succeed about 67% of the time, while internal builds succeed one-third as often (Fortune). White label launch times are vendor claims: Autocalls says an agency can launch in 24 hours (Autocalls), and Trillet says full implementations typically take 1 to 2 weeks (Trillet).

Owning the stack makes sense in narrower cases. An agency with a developer on staff can self-host Dify’s Community Edition “for free on your own infrastructure” (Dify) or run Rasa on its own cloud (Rasa). Read the licence first: Typebot is self-hostable under the Functional Source License, but self-hosters cannot “Commercialize the access to your instance” (Typebot docs).

Choose white label when the agency has no engineers and needs revenue this quarter; build only when a client contract requires data to stay on infrastructure the agency controls.

Where Viktor fits for an agency running client work

Viktor has no white-label edition, no reseller tier and no partner program, and viktor.com publishes no resale pricing. An agency cannot rebrand Viktor and sell him to clients.

What the commercial model supports instead is this: the agency hires Viktor for its own workspace, and he produces client work under the agency’s name.

“Viktor is the AI employee who lives in Slack and Microsoft Teams, connects to 9,800+ tools, and does the work.” Most of those integrations connect with one-click OAuth (integrations directory).

For readers new to the category, here is what an AI employee is.

What agencies hand Viktor instead

The Monday ad spend recap across every client’s Meta Ads and Google Ads accounts is a typical first job. Viktor connects to Meta Ads, Google Ads and LinkedIn Ads, runs the recap as a scheduled task every week, and posts the finished report in the thread. A budget audit across all client accounts runs the same way.

Viktor starts meeting follow-ups from an event trigger when a meeting ends, and he can then update project tickets from the meeting notes. His workspace memory keeps each client’s context, so week three runs on what he learned in weeks one and two.

Viktor’s an AI employee who waits for approval before he changes an account. He posts approval cards in Slack or Microsoft Teams: “money moves, code pushes and customer emails wait for explicit approval in Slack.” (viktor.com/security). Admins can mark any other tool as needing approval or forbidden, and a rejected action never runs.

Teams work in Slack, in Microsoft Teams, or in the web app at app.viktor.com without either, and Discord teams can run him in their server. At Hampton, Viktor connected 24 tools, took over reporting, produced 12 dashboards and took on 26 recurring jobs per week within 44 days (Hampton’s story).

Hand Viktor one client report and start free with up to $100 in credits, no credit card →

Client-facing work under the agency’s brand

Viktor can produce Word documents, Excel spreadsheets with formulas, PowerPoint decks and PDFs.

Docs go further: Viktor writes a client report from live data and keeps it current at the same link, with access control and an optional custom domain. A client checking performance mid-month opens the agency’s link instead of emailing for an update.

How Viktor is priced

Viktor is priced on usage, with credits shared across the whole workspace and no per-seat fee (viktor.com/pricing). Every new workspace starts free with up to $100 in credits, no credit card, every feature and every integration.

The Team plan is $100 a month for 40,000 credits for the whole workspace, unused Team credits roll over, and Enterprise is priced with sales (pricing checked October 2026). The Activity view shows credit use by person and task, and spend limits plus auto top-ups with a monthly cap keep the bill inside budget.

Start free with up to $100 in credits, no credit card →

Data ownership, security and compliance checks

Botpress’s terms say Customer Data “shall be the exclusive property of Customer” (Botpress). Vapi’s current terms say “you own all rights and title in Your Content,” including transcripts and recordings (Vapi), and Synthflow says the user owns Input and Output unless agreed otherwise (Synthflow). Chatbase’s terms say “Chatbase owns all rights to Service Data” and that customers get no access to the underlying code (Chatbase).

Healthcare clients need a signed Business Associate Agreement, and vendors handle BAAs differently:

• Retell AI: self-signed BAA and DPA “at no extra fee” (Retell docs).
• Vapi: BAA through a paid HIPAA add-on (Vapi docs).
• HighLevel: HIPAA add-on at US$297 a month that cannot be disabled once bought (HighLevel).
• Chatbase: “BAAs are available on the Enterprise plan only” (Chatbase docs).

Duda’s DPA frames an agency reseller as processor and the platform as sub-processor; confirm the parties’ roles in the contract (Duda).

Article 28 requires a written contract, bars a processor from adding a sub-processor without the controller’s written authorization, and leaves the initial processor fully liable for its sub-processors (GDPR).

The EU AI Act’s transparency rules have applied since 2 August 2026 (Commission’s Article 50 FAQ). Article 50(1) requires that people interacting directly with an AI system are told so, unless that is obvious (EUR-Lex).

The text does not mention voice separately, so a voice receptionist talking to callers appears to fall under the same wording. Fines run up to €15M or 3% of worldwide annual turnover (Commission).

US voice campaigns carry consent rules. The FCC’s Declaratory Ruling FCC 24-17 confirms that AI-generated voices count as “artificial or prerecorded voice” under the TCPA and require the called party’s prior express consent unless an emergency purpose or exemption applies (FCC), and telemarketing robocalls need prior express written consent (FCC). Revised consent revocation rules take effect November 25, 2026 (Federal Register). Call recording needs all-party consent in twelve states including California, Florida and Illinois (RCFP).

Viktor holds SOC 2 Type 1, with SOC 2 Type 2 and ISO 27001 in progress (as of October 2026; viktor.com/security). Viktor is GDPR aligned with a public DPA, each workspace is isolated, data is US-hosted by default, and customer data is never used to train Viktor’s or his model providers’ models.

Review Viktor’s security details and approval controls →

Reseller contracts: terms to read before signing

A reseller contracts with the client, while a referral or affiliate partner introduces the client and earns a commission. HighLevel’s affiliate policy pays 40% on direct referrals but may forfeit commissions that do not reach $50.00 USD within 120 days (HighLevel). Writesonic pays 20% of every payment for up to 12 months (Writesonic).

Reseller terms cover more ground. Read these clauses first:

• Exclusivity: HighLevel grants a “non-exclusive, non-transferable, revocable” licence to resell under the agency’s brand (HighLevel terms).
• Minimum commitments: Rexpt AI requires 10,000 minutes a month for white-label privileges (Rexpt), and Tresic sets a Minimum Monthly Commitment per Order Form (Tresic).
• Support and SLAs: under Google Cloud’s reseller terms the customer gets SLA credits only from the reseller (Google Cloud), and Retell commits to 99.5% uptime with commercially reasonable efforts (Retell terms).
• Liability for client data: WriteSea “has no liability for any claim based on Reseller Data or Customer Data” (WriteSea), and Jasper caps liability at the amount paid for the order (Jasper).
• AI disclosure duty: HighLevel requires customers to tell their own customers when they are talking to an AI voice or chatbot (HighLevel terms).
• Termination and portability: Botpress lets either party end its partner agreement at any time by written notice (Botpress), and ElevenLabs may require clients of a lapsed reseller to sign directly and pay unremitted fees (ElevenLabs).

No retrieved reseller agreement grants a data export right in its own text. Ask for a written export window, such as the 30-day post-termination export Buzz.ai references (Buzz.ai), before signing.

How to launch your first white-labeled client

Stammer.ai offers a 14-day trial and Retell starts with $10 in free credits. Follow these steps:

1. Shortlist two vendors per use case. Use the comparison table and drop any vendor whose white-label status is unconfirmed, such as Konverso.
2. Run the trial on a test account. Check the client login, widget footer and outbound email for the vendor’s name.
3. Configure branding. Set logo, colours and custom domain, allowing up to 24 hours for domain setup on Stammer.ai (docs).
4. Set pricing. Fill the worked margin worksheet with the client’s expected volume and the vendor’s add-on fees.
5. Test on real traffic. Route a share of the client’s chats or calls and review transcripts before full launch.
6. Onboard the client. Sign a DPA, a BAA for health data, and confirm AI disclosure and call consent wording.
7. Monitor usage. On Retell, usage stops when the credit balance hits zero unless auto recharge is on (Retell docs), so set top-ups before go-live.

How this guide evaluated platforms

Each resale platform in the comparison publishes a white-label, reseller or partner offer on its own pages, including pricing, docs, terms or blog posts, and its prices and features are as those pages state them (pricing checked November 2026). Where a vendor’s own pages conflict, the conflict is flagged rather than resolved.

Third-party roundups, competitor comparison pages and social posts were excluded as evidence. No platform was run with live client traffic. Confirm each figure on the vendor’s live page before quoting a client.

FAQ

What does white labeling software mean for an agency?

White labeling software is a product the agency rebrands and sells as its own, with the agency’s logo, domain and pricing. Full white label hides the vendor’s name from the dashboard, emails and widget; partial white label leaves it visible somewhere, such as Retell’s dashboard, which is not rebranded.

What should an agency charge for an AI chatbot?

No independent survey sets a price for AI chatbot retainers. SparkToro’s 2025 survey found 49% of digital agencies average $1,000 to $5,000 a month across all services, and vendor guides such as Trillet cite a $300 a month retainer per client as a common benchmark (Trillet). Price from the client’s volume and the vendor’s fees, not from vendor margin claims.

Is markup better than revenue share?

Markup suits agencies with steady client volume, because the agency keeps everything above wholesale. Revenue share, such as Salesforge’s 80/20 split, suits agencies that want no fixed fee before the first client pays.

Can clients see the vendor’s name on a white label AI platform?

Yes, on partial white label setups. Retell’s dashboard is not rebranded, and CustomGPT.ai shows “Powered by CustomGPT.ai” below its Premium plan, while Autocalls’ branding terms and BotPenguin’s branding terms state that clients see no vendor branding.

Which fees are easiest to miss?

Concurrency charges, telephony markups, compliance add-ons and expiring usage are the usual misses. Examples include Retell’s $8 per extra concurrent call per month, HighLevel’s 5% phone markup when rebilling, and Vapi’s $2,000 a month HIPAA add-on.

How does a reseller program differ from a referral program?

A reseller owns the client contract, billing and support, and usually the liability. A referral partner sends the client to the vendor and earns a commission, such as HighLevel’s 40% on direct referrals.

Can an agency resell Viktor?

No, Viktor has no white-label edition, reseller tier or partner program. Agencies hire Viktor for their own workspace and deliver his reports, decks and docs to clients under the agency’s brand.

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