How a 9-figure brand hired an AI employee for 5 roles at once

True Classic hired Viktor in March. Here's how their team works with him in Slack, and what they've built together.See how True Classic's team
works with Viktor in Slack

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5 teamswork with Viktor, from
leadership to wholesale
<1 hrcompetitor research
before: 5 days
2 minpallet plan
before: 3–4 hours
11,000images audited
for usage rights
Ben D., CEO of True Classic
“I introduced him to everybody as if he was our latest employee.”
Ben D. · CEO, True Classic
“It used to take me five days, now I can do it in less than an hour.”
Cindel · Associate Merchandiser
“It was 11,000 images, and Viktor made it so easy.”
Juan · Associate Manager, Creative Operations
“It’s just a lifesaver and time saver.”
Tilahun · Wholesale Planning Manager
“I can build everything into one place.”
Natalie · Senior Director, Brand Marketing
“Viktor will actually give me a recap in the morning.”
Tilahun · Wholesale Planning Manager

5 jobs Viktor does at True Classic

Real work from their Slack.
01 · Merchandising

Competitor research in under an hour

Cindel sends Viktor a list of sites. He sends back one sheet with pricing, specs and fabrication.

Before5 daysNowUnder an hour
#merchandisingWorking✓ Under an hour
Cindel
Can you comp shop these sites for our new crew tee? Pricing, specs, fabrication.
ViktorAPP
ViktorAPP
Done. Every product in one sheet:
Comp shop · crew teesGoogle Sheets
SitePriceWeightFabric
Site 1 Crew tee$29180 gsmCotton / poly
Site 2 Crew tee$34165 gsmPima cotton
Site 3 Crew tee$25200 gsmCotton / modal
02 · Creative operations

Usage rights checked across 11,000 images

Viktor audits every image on the site, flags what can’t run and crops Juan’s selects.

Image audit · websiteWorking✓ Sheet updated
Images checked0
@Juan 3 images can't run: 2 cropped wrong, 1 with expired rights. Sheet is updated.
03 · Wholesale planning

A full pallet plan in two minutes

Tilahun shares store quantities. Viktor works out trays, SKUs and supplies, ready for the supplier.

Before3–4 hoursNow2 minutes
#wholesaleWorking✓ 2 min
Tilahun
Store quantities for the roadshowroadshow_quantities.xlsx
  • Trays per pallet
  • SKUs per tray
  • Supplies to order
ViktorAPP
Pallet plan is ready for the supplier. Trays, SKUs and supplies are all in the file.roadshow_pallet_plan.xlsx
04 · Wholesale planning

Late shipments caught before the roadshow

Viktor tracks every roadshow order in a live report. When one got stuck at port, he mapped an overnight transfer and tagged ops.

Roadshow orders · live trackerLive report
PO 1Arriving on time✓
PO 2Arriving on time✓
PO 3Held at port, will miss the show!
PO 3 is stuck at port. I mapped stock from another warehouse for an overnight transfer. @Ops lead
PO 3Overnight transfer booked✓
05 · Brand marketing

Creator performance in one dashboard

Natalie's dashboard pulls creator posts from every platform into one place, so the team can review, decide and request rights.

Partnership dashboardSyncing✓ All synced
TikTok✓
Instagram✓
Facebook✓
Affiliate✓
Creator postsPerformanceStatus
Try-on videoTikTok creatorTop postRights requested
Unboxing reelInstagram creatorTop postRights requested
Rack haulAffiliate creatorReview
Fit checkFacebook creatorKeep watching
@Natalie 2 top posts need usage rights. I drafted the requests for your OK.

What would you hand Viktor first?

He joins your Slack or Teams, learns how your team works and picks up the busywork.

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Ben · tap for sound

The CEO asked Viktor to become him

Ben had Viktor learn from everything he'd written in Slack, so it answers for him when he's tagged. Then he did the same for the chairman.

Ben told Viktor to build a clone of himself. Viktor studied everything Ben had written in Slack. Now when someone tags Ben, Viktor answers the way CEO would, citing his real past messages, so the team doesn't wait for a reply. Then Ben had Viktor do the same for the chairman. Viktor's take:

“True Classic has more AI executives than some companies have actual executives.”

60 seconds with the team

Short cuts from the shoot.
Tap one for sound.
Competitor research in under an hour
11,000 images, one sheet
More time for bigger projects
“It’s just a lifesaver and time saver.”
Tilahun A.Wholesale Planning Manager
“It used to take me five days, now I can do it in less than an hour.”
Cindel C.Associate Merchandiser
“It was 11,000 images, and Viktor made it so easy.”
Juan E.Associate Manager, Creative Operations
“I can build everything into one place.”
Natalie F.Senior Director, Brand Marketing
“Viktor will actually give me a recap in the morning.”
Tilahun A.Wholesale Planning Manager
“He’s right there. He has full context.”
Ben D.CEO, True Classic

Plugged into
9,800+ tools

Viktor works across the tools a brand already runs on, from Shopify and Amazon to ads, email and support.
SlackShopifyAmazon Seller CentralMeta AdsGoogle AdsGoogle SheetsGoogle DriveGmailGoogle CalendarGoogle AnalyticsSlackShopifyAmazon Seller CentralMeta AdsGoogle AdsGoogle SheetsGoogle DriveGmailGoogle CalendarGoogle Analytics
KlaviyoNotionDropboxFigmaLookerRampSmartsheetSnapchat AdsMicrosoft AdsGitHubGreenhouseKlaviyoNotionDropboxFigmaLookerRampSmartsheetSnapchat AdsMicrosoft AdsGitHubGreenhouse
GmailGoogle CalendarGoogle AnalyticsKlaviyoNotionDropboxFigmaLookerRampSmartsheetSnapchat AdsMicrosoft AdsGitHubGreenhouseSlackShopifyAmazon Seller CentralMeta AdsGoogle AdsGoogle SheetsGoogle DriveGmailGoogle CalendarGoogle AnalyticsKlaviyoNotionDropboxFigmaLookerRampSmartsheetSnapchat AdsMicrosoft AdsGitHubGreenhouseSlackShopifyAmazon Seller CentralMeta AdsGoogle AdsGoogle SheetsGoogle Drive

Hire Viktor for your team

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“If you’re already a Slack company like we are, just put it on Slack, and you will see for yourself.”Ben D. · CEO, True Classic
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