# Google Ads negative keywords and smarter Slack replies

_Release #021, April 28, 2026. Integrations, Slack, Teams & email_

Manage Google Ads negative keywords from Viktor, and get DM replies that stay in thread with quick status acks.

- **Google Ads negative keywords.** New tools to list, add, and remove negative keywords at the campaign or ad-group level, with batch updates and match-type support, so you can prune wasted spend without leaving Viktor.
- **Slack DM replies stay in thread.** When you DM Viktor about a specific channel thread, replies now land back in that same thread instead of bouncing to the channel root.
- **Quick acks on status checks.** If you ping Viktor mid-task to ask where things stand, you'll get a short Slack status update first before it resumes the work.

Source: https://viktor.com/changelog/2026-04-28-google-ads-negative-keywords-smarter-slack